The program was already in place, 1 Team Fund, which is funded through SunTrust employees for SunTrust employees to utilize during times of hardship. SunTrust Foundation needed an impactful marketing support that encouraged those to act in donating for events such as those described in the video above.
"The Plug Marketing Team did almost too good of a job capturing the emotion and essence of the stories while bringing together the relevancy and impact of the Programs fundamental core meaning."
- Audria Belton, First VP Communications SunTrust Foundation
Without question The Plug Marketing took this challenge to provide a disaster relief video to spearhead the campaign. The results are ongoing, however, the ROI currently stands at over 1,000xs.